Executive Team

Leadership focused on innovation and client success.


Joseph Mrak

Joseph Mrak
Chairman and CEO

As Chairman and CEO of FolioDynamix, Joseph Mrak has led the company’s growth from its inception in 2007 to its current position as a fast-growing leader and innovator in the wealth management industry. With 25 years in the industry, Joe is an established thought leader and entrepreneur known for his vision and ability to evolve technology and investment products to meet the dynamic needs of leaders in the industry. The modular, seamless and scalable technology platform of FolioDynamix is quickly becoming the modern-day platform of choice for firms seeking to grow and lead in the new era of wealth management.

Prior to launching FolioDynamix, Joe co-founded Placemark Investments, the pioneer in overlay management and standards bearer in delivering highly customized account solutions. Joe also served as general manager of BISYS WealthSolutions, now owned by Citigroup, and headed up product strategy for CheckFree Investment Services, now Fiserv, where he led product development for CheckFree APL. Joe is an established authority in investment program design, wealth management technology, business process best practices, and front-, middle- and back-office operations. Joe started his career working for top consulting firms including A.T. Kearney and Ernst & Young LLP, where he served as a financial services strategy consultant and gained critical insights into the complexities of the financial services industry.

Joe holds a B.S. degree from Marquette University and an M.B.A. degree from the University of Texas, Austin McCombs School of Business.


Steve Dunlap

Steve Dunlap
President and COO

As President and Chief Operating Officer for FolioDynamix, Steve oversees product strategy and development, client services, operations, marketing, and public relations. Steve  brings over 25 years of experience in the financial services industry and is an influential leader in the financial technology or “fintech” space, serving on the boards of several other innovative companies. He has spent his career developing technology-based businesses that enable financial institutions and their advisors to better serve investors.

Prior to joining FolioDynamix, he ran the wealth management business at Cetera Financial Group, the second largest independent brokerage firm in the country, which was acquired by RCS Capital in 2014 in a $1.15 billion cash transaction. There, he also served as CEO of the asset management arm, known as Tower Square Investment Management. Before that, he was the CEO of Lockwood Advisors and president of Pershing Managed Investments, the managed investments businesses of BNY Mellon. In the dot-com era, he helped create and build the venture funded startup AnnuityNet, Inc., which later became Finetre Corporation and was acquired by Ebix, Inc. He is active in the financial services industry and has served on various industry committees, including the Financial Services Institute and the Money Management Institute. He began his career as a financial advisor and later served as a senior executive at Thomson Financial, now Thomson Reuters.

He holds a B.A. degree in Philosophy and Economics from The College of William & Mary in Virginia.


Linda Bready

Linda Bready
EVP, Operations and Customer Success

As EVP, Operations and Customer Success, Linda is tasked with managing the Account Management, Client Services and Implementation teams. Her focus is on continuing to put client satisfaction front and center—from day one through the life of the relationship.

Linda has an extensive background in operations, implementation, and customer service. She shares the entrepreneurial spirit key to the FolioDynamix culture; she started her own firm which was purchased by Envestnet after 12 successful years of growing revenues and the overall client base. B-Ready Solutions focused on providing outsourced operational, reporting, and technology consulting services to advisors; Linda brings that extensive operational experience paired with a deep understanding of the advisory market to her role in helping our clients.

Linda attended Northwestern University, and holds a BA from San Diego State University.


Dan Ciavarella

Dan Ciavarella
EVP, Head of Product Strategy and Marketing

As EVP, Head of Product Strategy and Marketing, Dan Ciavarella oversees the design, development and delivery of FolioDynamix products, while also leading the marketing efforts to position the firm as a thought leader and innovator in the wealth management industry. With more than 15 years of experience in financial services, Dan has broad experience and a track record of success in both large global and small entrepreneurial wealth management businesses. He is a proven leader and proficient in building, developing and empowering teams to achieve objectives. Dan utilizes his investment expertise and product strategy experience to support all areas of advisory business growth.

Dan began his career as a financial advisor with Morgan Stanley, where he built a successful advisory-based business in Los Angeles. To continue his passion for managed accounts, Dan joined Genworth Financial Wealth Management as a regional consultant in 2005 to help independent financial advisors build efficient and effective world-class advisory businesses. He then spent five years as a Regional Director for 1st Global, responsible for Wealth Management Marketing and Sales initiatives. Prior to joining FolioDynamix, Dan served two years as Vice President of Wealth Management and Marketing for Cetera Financial Group, where he was responsible for managing all aspects of Wealth Management Marketing including all fee-based platforms, investment research, strategic partnerships and practice management.

Dan earned an MBA in finance and strategy from the Drucker School of Management at Claremont Graduate University, is a Certified Investment Management Analyst (CIMA®) and Chartered Alternative Investment Analyst (CAIA®) designee and holds the Series 7, 66 and 31 licenses.


Lou D'Addario

Lou D'Addario
National Sales Director

As National Sales Director, Lou oversees business development and sales for FolioDynamix Enterprise Solutions to drive company growth. Lou has over 20 years of business development and sales experience in financial services technology; prior to joining FolioDynamix, Lou was Senior Vice President of Business Development for Vestmark, a company specializing in wealth management solutions for financial services firms. His past experience includes sales roles at CheckFree Investment Services (now part of Fiserv) and various buy-site trading and operational positions at Prudential and Solomon Brothers Asset Management. Lou Attended Rutgers University College in Newark, NJ.


Mark Davis

Mark Davis
Chief Technology Officer

As Chief Technology Officer at FolioDynamix, Mark is responsible for all aspects of technology and architecture strategy, providing expertise on strategic corporate technology initiatives in support of the company’s software-as-a-service platform offerings. Mark has over 25 years of experience in the design, architecture and implementation of large-scale financial services applications and products industry with specific focus in wealth management including portfolio accounting, portfolio modeling, trading and performance measurement. Mark is a seasoned leader and entrepreneur known for his focus on providing operationally scalable solutions and ability to evolve and meet the dynamic challenges within the industry.

Prior to joining FolioDynamix, Mark formed a wealth management consulting company which serviced leading financial services institutions, including Goldman Sachs, UBS, Prudential and Morgan Stanley, providing system architecture and design guidance for mission-critical applications as well as go-to market strategies for new and expanding financial products. Mark has also created wealth management products such as portfolio construction and accounting, performance measurement and research analytics. Serving as CTO, Mark created the Stratevie portal where financial advisors could review aggregated asset manager information including performance metrics, commentary and videos.

Mark holds a B.S. degree in Computer Science from Purdue University School of Science.


Shari Hensrud-Ellingson

Shari Hensrud-Ellingson
President, FDx Advisors and Chief Investment Officer

As President of FDx Advisors and Chief Investment Officer, Shari Hensrud-Ellingson leads the vision, strategy, research and evaluation of investments for FDx Advisors, the registered investment advisory arm of FolioDynamix. Shari previously served as Chief Investment Officer for Alerus Financial where she oversaw investment strategy for the $2 billion trust department. Shari has leveraged her expertise to help others advance their education, teaching math, economics and finance-related courses for both graduate and undergraduate programs.

Shari holds a CIPM certification from the CFA institute. She also earned the CFA charter and a Ph.D. from the University of Nebraska-Lincoln and holds an M.B.A. in Business Administration and a graduate degree in Mathematics and Statistics, both from the University of North Dakota.


Mark Herman

Mark Herman
Chief Financial Officer

As Chief Financial Officer of FolioDynamix, Mark oversees all financial management for the company, including financing strategy, accounting and budgeting, and plays an integral role in evaluating potential acquisitions to drive company growth. Mark is a strategically focused and operationally oriented financial executive with over 30 years of experience in finance and corporate strategy, including managing the IPOs of two companies. Prior to joining FolioDynamix in 2011, Mark was the Chief Financial Officer of Ringleader Digital, where he raised a significant round of financing and oversaw all financial operations and M&A analysis. Mark has also held financial executive positions with mFormation Technologies, Caminus (acquired by Sungard) and GT Interactive, and held senior auditing positions with Deloitte LLP and PriceWaterhouseCoopers.

Mark holds a B.S. in Business Administration from Boston University.


Bob Mehringer

Bob Mehringer
EVP, Advisory Services

As EVP, Advisory Services, Bob Mehringer oversees the FDx Advisors registered investment advisor business, supporting institutional clients in the bank trust, broker dealer and RIA channels in the design and delivery of leading-edge advisory programs, research and services. Previously, Bob was the founder of Access Partners LLC, a premier fee-based investment management firm specializing in trust investment management and operations, which was acquired by FolioDynamix in February 2013. Bob has over fifteen years of institutional manager oversight and is a CPA and CFA.

Bob holds a B.S. degree in Economics from the University of Evansville and an M.B.A. in Finance and Economics from the University of Chicago.